Once you’ve clarified your core story and created your authentic visual assets, it’s time to turn strategy into action.
This is where a lot of businesses find themselves stuck again.
Not this time.
Introducing the V.A.U.L.T.
Visual Asset Utilization Labeling and Tagging System
Why do I create a custom V.A.U.L.T for each one of my clients?
Time. Money. Value. Happiness. Connection.
Your story is only powerful if you share it.
It’s not enough to clarify your story and create authentic assets. You have to be able to find them quickly, or you are less likely to use them.
You finally have a minute to post to Instagram. You start looking for that authentic image that would be a perfect fit for this post…and after 45 minutes of looking, you settle on a generic stock photo of a bunch of random people hugging. Someone else in your feed used that image today too. 3 likes. 🙁
You’ve been asked to speak at your dream conference and they need your headshot for the program. You look on your computer in every photo file and program you can think of. You look in DropBox. You look in Google Drive. You look in Amazon Prime photos. You look on your external drives. You look on your phone. You give up, deciding that you really don’t have time to prepare for a speaking engagement and back out. 🙁
You’re on a sales call. This next-level, potential client asks to see some examples of your products. You fumble around, apologize, scroll through your phone hoping some are in there, wait for the loading sign to bring up your entire library of photos since high school, grab your readers and squint at the tiny thumbnails, and look up to see that the potential clients are not impressed. You eat nothing but bacon for the next week. 🙁
You finally have a minute to post to Instagram. You start looking for that authentic image would be a perfect for this post…you log in to your personal V.A.U.L.T. and search “community” and BAM, there it is. 67 likes, 12 comments, 7 new followers, and a meeting scheduled next week with a potential new client. 🙂
You’ve been asked to speak at your dream conference and they need your headshot for the program. You log in to your personal V.A.U.L.T. and search “headshot” and POW, there it is. The next day, they email you and say they want you to be the keynote speaker. And you think, “Why not?” 🙂
You’re on a sales call. This next-level, potential client asks to see some examples of your products. You log in to the mobile V.A.U.L.T. and search “products” and WHOOMP, there they all are, stills and video. You smoothly share your true story including your purpose and principals while your shiny products entrance them. You look up to see that the potential clients are nodding and very impressed. You sign contracts next week. 🙂
On-Demand Authentic Visuals
Photos. Videos. Graphics. Marketing Collateral. Old and new. All of your assets analyzed with artificial intelligence and tagged and labeled by an actual Vivid Reveal human (her name is Pam and she’s a full-time kindergarten teacher) with your custom visual language previously defined through the Clarify Program.
Feeling unsure about how you can unlock the potential of visual storytelling?
For a limited time, Vivid Reveal is offering a complimentary Reveal Session. We’ll:
- Learn each other’s stories
- Discuss your messaging and visuals
- Share visual storytelling tips and tricks
- Strategize about your next best steps